Company of the Year 2025:
A sustainable toy that protects the environment💙

What is Urri?
URRI is an innovative company founded by students Aron, Birna, Katli, Selma and Ölma. This is a final project at Sund High School organized by JA Young Entrepreneurs. We wanted to create a product that promotes sustainability and better utilization of raw materials, as well as reducing waste.
By reusing raw materials, we take a step towards an environmentally friendly future - and make your dog happy at the same time.