April 1, 2025
The back of Morgunblaðisn
URRI attracted attention when the company appeared on the back cover of Morgunblaðið.
April 1, 2015
A roar on the wave
URRI was interviewed on Bylgjann on April 1st. The interview covered the toy itself, the idea and production, and the team itself. At the end of the interview, we also performed the original song about the Urra toy!
📺 Listen to the interview here:
URRI on the Wave – Vísir.is
April 5, 2025
The best sales and marketing job
URRI received recognition for the best sales and marketing work at the Young Entrepreneurs' Trade Fair held in Smáralind on April 5th, with a total of 142 companies participating.
This recognition reflects excellent collaboration within the company and a strong connection with customers, both in personal interactions and online.
April 30, 2025
Urri competes for Iceland in Athens🇬🇷
URRI was selected as Company of the Year 2025 at the JA Young Entrepreneurs Harvest Festival out of 142 companies from across the country. This recognition is a great encouragement and the Urra group is very grateful for this great opportunity.
In July, URRI will compete on behalf of Iceland in Gen-E 2025 , Europe's largest entrepreneurship competition, which will be held in Athens from July 1-3 . There, the Icelandic dog toy will take to the international stage.
Bigger opportunities and bigger dreams. URRA's future is just beginning. 🐶
May 10, 2025
URRI on the evening news on Channel 2
URRI was on the evening news on Stöð 2 where the group was interviewed and asked about the idea behind the company. They were also asked about the Gen-E competition in Greece.